Decision details

Targeted Inward Investment Activity

Decision Maker: Cabinet,

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


A report by the Interim Director of Corporate Services set out a proposal to develop a series of targeted inward investment activities with the explicit aim of promoting Wirral as a business investment location to drive economic growth and create new jobs within the Borough. These activities would actively promote Wirral’s investment opportunities by specifically targeting expanding companies with investment projects by using experienced intermediaries to undertake and manage inward investment lead generation activity. The report outlined how these activities would be co-ordinated and delivered in line with the wider investment support services framework.


Councillor S Foulkes reported that there was an opportunity to raise the Borough’s profile by appointing Champions/Ambassadors as there were a lot of people with influence living in Wirral.  Also, it would be possible to liaise with individual successful companies.  He proposed that a report be prepared for a future Cabinet meeting.




(1)  the Cabinet agrees that the proposals set out in this report are implemented by the Interim Director of Corporate Services and the Investment Strategy Team, including the recruitment of an Inward Investment Manager; and


(2)   the Cabinet agrees to the procurement proposals for delivering the targeted inward investment activity identified within this report.

Report author: Interim Director of Corporate Services

Publication date: 26/07/2011

Date of decision: 21/07/2011

Decided at meeting: 21/07/2011 - Cabinet

Effective from: 03/08/2011

Accompanying Documents: