Decision details

Wirral Plan: A 2020 Vision - Underpinning Strategies: Healthier Lives

Decision Maker: Cabinet

Decision status: Information Only

Is Key decision?: No

Is subject to call in?: Yes


“We want our residents to have a long and healthy life. We know some of our communities face many challenge and this strategy aims to develop a new approach to support and enable people to live healthier lives in Wirral by building an environment in which healthy choices are the easy choices and where we can make a real impact in reducing health inequalities across the borough.


In the Wirral Plan we set out the following pledge: We remain committed to addressing health inequalities in Wirral through encouraging residents to lead healthier lifestyles and promoting physical activity and healthy eating. We will also continue to reduce the prevalence of smoking amongst our residents and the levels of alcohol related ill-health and anti-social behaviour thorough restricting availability of “super strength” alcohol. We want to see 30% of Wirral’s off-license retailers sign up to the Council-supported ”reduce the strength” campaign.”


CouncillorChris Jones


Reason for Decision:


TheHealthy Lives Strategy hadbeen developedto deliverthe WirralPlan pledge to create an environment in which our residents are encouraged and supported to live a healthy life.


Thestrategy hadbeen developedwith residents,partners andstakeholders toensure that therehad beenextensive engagementin its developmentand identification of priorityareas for action.




That the Healthy Lives Strategy be approved.




Councillor Chris Jones introduced a report that provided Cabinet with the Healthy Lives Strategy; a key strategic document that articulated ambitions related to the Wirral Plan Healthy Lives priority:


“We want all of our residents to have a good quality of life and live healthy lifestyles in clean and safe environments”. 


The Wirral Plan: A 2020 Vision sets out a shared vision to improve outcomes for Wirral residents.  Delivery of the priorities and outcomes described in the Plan were underpinned through the development and implementation of a set of key strategies.




Publication date: 07/04/2016

Date of decision: 21/03/2016

Decided at meeting: 21/03/2016 - Cabinet

Effective from: 15/04/2016

Accompanying Documents: