Decision details

Secure and Use European Funds to Support Wirral's Tourism Businesses during the National Economic Downturn

Decision Maker: Cabinet,

Decision status: Awaiting Implementation

Is Key decision?: No

Is subject to call in?: Yes


The Deputy Chief Executive / Director of Corporate Services submitted a report upon a more strategic approach that had been taken, to help local tourism businesses sustain and increase trade, during the current national economic downturn. Immediate action was necessary, so the Council’s Destination Marketing Office (DMO) had been working closely with The Mersey Partnership (TMP) and the other Merseyside boroughs, to develop a joint three-year “Partners for Tourism Growth” project for European funds. The Wirral element of the bid, from the Northwest Development Agency’s (NWDA) operational programme, would directly help local tourism businesses market their products and services to potential and existing visitors, more effectively and efficiently.


The Director reported that the total cost of the Wirral element of the three year project would be £600,000, of which £300,000 was a European Regional Development Fund (ERDF) grant, matched against £300,000 from the Council’s existing budget (i.e. DMO staff time and the marketing budget).


Resolved – That to enable the Wirral element of the “Partners for Tourism Growth” project to be successfully delivered, an allocation of £300,000, from the Council’s existing resources, (i.e. Destination Marketing Office staff time and marketing budget), be approved over the three-year period stated, thus enabling an application for £300,000, of European Regional Development Funds, to be secured from the Northwest Development Agency’s operational programme.

Publication date: 03/06/2009

Date of decision: 28/05/2009

Decided at meeting: 28/05/2009 - Cabinet

Effective from: 11/06/2009

Accompanying Documents: