Decision details

Referral from Tourism, Communities, Culture and Leisure Committee: Grant Funding for Destination Marketing

Decision Maker: Policy and Resources Committee

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


Report to formally accept approximately £350,000 in funding allocated to Wirral Council, from the Liverpool City Region Combined Authority. This represents Wirral’s portion of a £1.5m grant to support the promotion of tourism across the city region. The grant will be spent on improvements to the website and on advertising campaigns, to increase visits to Wirral. Following the Covid pandemic, it is part of a series of measures to support the recovery of businesses in the visitor economy sector.



Resolved – That,


(1)  this Committee notes that the funding is subject to receiving and entering into a formal Grant Funding Agreement, which details the terms and conditions of the award;


(2)  the Director of Regeneration and Place be authorised to approve the Grant Funding Agreement, thereby accepting the funds.


Reasons for the decision:

The Destination Marketing programme is significantly aligned with the priorities within the Inclusive Economy part of the Wirral 2025 Plan: to promote Wirral regionally, nationally and internationally as a world-class visitor destination which is rich in assets and experiences. The programme will provide a valuable source of funding for delivery.


Publication date: 02/12/2021

Date of decision: 01/12/2021

Decided at meeting: 01/12/2021 - Policy and Resources Committee

Effective from: 08/12/2021

Accompanying Documents: