Decision details


Decision Maker: Tourism, Communities, Culture & Leisure Committee

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


This report presents the final versions of the Culture and Heritage Strategy for Birkenhead, and the Wirral Museums Service Strategy for approval by Elected Members. These documents were previously considered in draft form by the Tourism, Communities, Culture and Leisure Committee on the 17th November 2021 and the 3rd March 2021 respectively. The report also sets out an action plan for the next 12 months which references the joint working which is taking place between Regeneration and Place and Neighbourhoods Directorates to maximise opportunities for Wirral’s culture and heritage offer and utilise resources as effectively as possible.


Resolved, That



(1) the existing policies and procedures for the management of Wirral’s art and museums collections be approved;


(2) the draft Culture and Heritage Strategy for Birkenhead (Appendix 1) be approved;


(3) the draft Wirral Museums Service Strategy (Appendix 2) be approved; and


(4) the action plan set out at Appendix 3 be endorsed.

Reasons for the decision:

To seek approval from Elected Members as to the aims and priorities set out in the Birkenhead Culture and Heritage Strategy and Museums Service Strategy and to endorse the joint action plan at Appendix 3. These strategies and action plan will play a key role in delivering tourism and culture outcomes for the Council in line with the Birkenhead 2040 Framework and the Wirral Plan.

Alternative options considered:

Other options considered were to not produce both strategies. However, the requirement for the Culture and Heritage Strategy has been clearly identified as a key enabler for the delivery of the Birkenhead 2040 Framework and will be critical in ensuring that culture-led regeneration is delivered in partnership and with community involvement. The requirement for a Museums Service Strategy is two-fold. In the first instance, the service needs to set out objectives for recovery following the pandemic alongside aspirations for the future. Secondly, museums accreditation is dependent on having an up to date forward plan in place adopted by the relevant decision making body.

Report author: Jane Morgan

Publication date: 08/03/2022

Date of decision: 08/03/2022

Decided at meeting: 08/03/2022 - Tourism, Communities, Culture & Leisure Committee

Effective from: 15/03/2022

Accompanying Documents: