Decision details

Wirral Plan: A 2020 Vision - Underpinning Strategies: Ageing Well in Wirral

Decision Maker: Cabinet

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


Wirral Plan underpinning Pledge strategy


Councillor C Jones introduced a report by the Director of Public Health provided the Cabinet with the Ageing Well in Wirral Strategy; a key strategic document which articulated ambitions related to the Wirral Plan People Priority:


  “Wirral is a place where the vulnerable are safe and protected, every child gets a good start in life and older residents are respected and valued.”


The Ageing Well in Wirral Strategy was appended to the Director’s report.  It was reported that it had been developed with residents, partners and stakeholders to ensure that there had been extensive engagement in the development of the Strategy and its priority areas.


Councillor Chris Jones informed that she was delighted to present the Strategy to the Cabinet as it was the first of its kind for the Wirral.  It concentrated on residents of 50 years old or over and on improving their lives.  The work involved had been led by Annette Roberts, Chief Executive Officer of Voluntary and Community Action Wirral and was a fantastic example of what could be achieved in partnership.  Councillor Chris Jones thanked Ms Roberts for her work on the Strategy and Lucy Barrow, Strategy Manager and Rebecca Hindle, Graduate Officer for working hard and pushing the Strategy forward.


Councillor B Mooney informed that as she worked in this type of environment she could relate to the Strategy.  The document was excellent, people over 50 had a lot to offer Wirral and they should be embraced and appreciated.  The report underpinned all that needed to be done to support older people on Wirral.


Councillor Phil Davies added his support to the Strategy.  He informed that there were big challenges to be faced because of the Borough’s aging population and around social isolation.  He was concerned that the budget provided by central government could not address what needed to be done to provide support.  Councillor Phil Davies also informed that there were a lot of services available in the Borough but unfortunately some older people were unaware of them.  It was important to raise awareness about social activities and the key to this was the Action Plans which were appended to the report.  This would be the way the Council would manage the delivery of its Pledges.  The Council would work with partners on this as it could not do it all on its own.  Councillor Phil Davies endorsed the Strategy and informed that he was looking forward to the Action Plans being delivered.




That the Ageing Well in Wirral Strategy be approved.

Report author: Lucy Barrow

Publication date: 04/02/2016

Date of decision: 25/01/2016

Decided at meeting: 25/01/2016 - Cabinet

Effective from: 12/02/2016

Accompanying Documents: