The Director of Technical Services presented an update on the current position of the Technical Services Delivery Plan that supported the Corporate Goal to ‘Provide and Maintain High Quality, Value for Money Leisure and Cultural Facilities for Wirral Residents’, for which the key activity within the Departmental Plan was to ‘Promote the Council’s Leisure Facilities to Encourage Greater Take-Up of Services’. A marketing plan for the promotion of the Council’s leisure facilities had resulted in the development and implementation of a ‘Sport and Recreation’ Marketing Strategy and the Director commented upon progress of projects and developments in its four key areas –

·  The promotion and development of the Invigor8 product

·  The promotion of a targeted piece of work in partnership with the Amateur Swimming Association (ASA) to increase adult participation

·  Building on the euphoria generated by the London 2012 Olympic Games

·  Promotion and development of Community Sports initiatives

Resolved – That the report be noted.