The Senior Manager of Culture Strategy introduced the report of the Director of Regeneration and Place to Members. The report presented an update on the Liverpool City Region Destination Marketing project. Wirral Council’s participation in this project was approved by the Committee on 17th November 2021. The report also presented an update on the Liverpool City Region position in relation to visitor economy strategy development and partnership working.

Members praised the implementation of the ‘Visit Wirral’ website, highlighting the itineraries for visitors. Members also noted the success of the Summer campaign and the wrap around work for The Open. Officers assured Members that Wirral was working closely with its partners (Liverpool and Southport) to assure a maximisation of outcomes. Members requested a breakdown of the funding per capita. Members also noted that pre decision scrutiny could be challenging, and suggested better transparency was needed. Officers assured Members that the relevant contribution of each partner could be ironed out within the coming months. Members also prompted officers to maintain connections with Chester Tourism Office, as they exemplify good practice.

Resolved – That,

(1) Progress in respect of the Destination Marketing project be noted.

(2) The Council’s engagement in the development of the Liverpool City Region Local Visitor Economy Partnership be endorsed and the committee agreed to receive future updates and proposals in respect of this work.