Issue details

Destination Marketing Funding

Report to formally accept approximately £350,000 in funding allocated to Wirral Council, from the Liverpool City Region Combined Authority. This represents Wirral’s portion of a £1.5m grant to support the promotion of tourism across the city region. The grant will be spent on improvements to the website and on advertising campaigns, to increase visits to Wirral. Following the Covid pandemic, it is part of a series of measures to support the recovery of businesses in the visitor economy sector.


Decision type: Key

Decision status: Recommendations Approved

Notice of proposed decision first published: 18/10/2021

Decision due: 18 Nov 2021 by Tourism, Communities, Culture & Leisure Committee

Lead member: Councillor Helen Cameron, Chair of Tourism, Communities, Culture and Leisure Committee

Contact: Email:


Agenda items