Issue details
Destination Marketing Funding
Report to formally accept approximately £350,000 in funding allocated to Wirral Council, from the Liverpool City Region Combined Authority. This represents Wirral’s portion of a £1.5m grant to support the promotion of tourism across the city region. The grant will be spent on improvements to the visitwirral.com website and on advertising campaigns, to increase visits to Wirral. Following the Covid pandemic, it is part of a series of measures to support the recovery of businesses in the visitor economy sector.
Decision type: Key
Decision status: Recommendations Approved
Notice of proposed decision first published: 18/10/2021
Decision due: 18 Nov 2021 by Tourism, Communities, Culture & Leisure Committee
Lead member: Councillor Helen Cameron, Chair of Audit and Risk Management Committee helencameron@wirral.gov.uk
Contact: Email: helencameron@wirral.gov.uk.
Decisions
- 02/12/2021 - Referral from Tourism, Communities, Culture and Leisure Committee: Grant Funding for Destination Marketing
Agenda items
- 17/11/2021 - Tourism, Communities, Culture & Leisure Committee GRANT FUNDING FOR DESTINATION MARKETING 17/11/2021
- 01/12/2021 - Policy and Resources Committee Referral from Tourism, Communities, Culture and Leisure Committee: Grant Funding for Destination Marketing 01/12/2021